Jay-Z and Kanye West's collaborative album Watch the Throne broke the record set by Jay's mate Chris Martin and the Coldplay boys for the best-ever first week sales for a new album in the iTunes store.
The Watch The Throne album was available exclusively on iTunes before it went on general release sold 290,000 copies whilst Viva la Vida or Death and All His Friends sold 282,000 copies in June 2008.
So far the album has sold somewhere between 410-450,000 copies. With two versions available to buy (the deluxe has 15 tracks whereas the original only has 12), the UK has been shown major love again as you can get both in your local HMV, you may have to request the deluxe version be brought to you from the stock room like I did though.
Make sure you copp WTT, it's an essential purchase.
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